A visionary partnership between Genius Sports and Serie A, transforming the landscape of football data and fan...

Exclusive pact positions Italy as the world’s betting hub Football and innovation join forces in a partnership built to endure. Genius Sports, a global leader in sports betting data and live streaming, has secured a long-term alliance with Lega Serie A. More than a simple deal, this represents an all-encompassing arrangement that includes every fixture across Serie A, Coppa Italia, and the Italian Super Cup through the 2028-29 campaign. Consequently, each goal, challenge, and moment of play will be live-streamed and dissected instantly for an international viewership of supporters and gambling enthusiasts. For Italy, this marks a significant stride toward deeper convergence of soccer, digital media, and wagering. For betting operators, it unlocks a rich vein of authorized, safeguarded, and authenticated statistics.

Guard the spirit of the sport and its supporters

Lega Serie A CEO Luigi de Siervo was unequivocal in expressing his satisfaction: this deal guarantees that solely authenticated data reaches the market, a vital step for preserving the integrity of sporting events and protecting those who wager. Within a swiftly shifting landscape, where misinformation and unverified sources can sway both the sport and betting outcomes, aligning with a trusted partner such as Genius Sports delivers a powerful statement. It also serves as an appeal to governing bodies to intensify efforts in shielding the sport of soccer and the broader community. Here, technology stands as a defense against tampering and a supportive tool for individuals whose lives are intertwined with their love for sports.

Innovation, magnitude and foresight: the triumphant formula behind Genius Sports

Mark Locke, Chief Executive Officer of Genius Sports, emphasizes that this alliance is no accident but stems from a deliberate strategic vision. After securing elite partnerships with the NFL and Premier League, acquiring Serie A rights cements their position at the pinnacle of the global sports betting industry. The firm will introduce BetVision, a live-streaming platform that goes beyond simple match broadcasts. It incorporates real-time data overlays and analytics, delivering a deeply engaging, interactive environment for bettors. This initiative seeks to transform the traditional experience of “watching a game.”

Italy stands as a pivotal nexus within Europe's betting landscape.

Genius Sports’ strategic push into Serie A follows closely on the heels of its data rights agreement with 18 competitions from the Association of European Leagues. Spanning from the Dutch Eredivisie and the Belgian Pro League to the Danish and Czech divisions, Genius is meticulously charting a network where Europe stands as the central hub for contemporary betting. For Italy, this positioning places it at the core of a dynamic ecosystem that creates economic value, employment opportunities, and, most significantly, global visibility. It sends a powerful message to clubs, supporters, and industry players: Italian football remains a premier brand, poised for forward-thinking evolution.